It’s no secret that the music industry has drastically changed over the past decades. Responding to a need for artist development and “New Music Industry” education in the local area, Penrith artist, Kristian Jackson, has founded The M.A.D Factory.

The M.A.D Factory exists to develop local performing and recording artists through contemporary ensembles, songwriter mentoring and career development, focussing on successful pathways in the new music industry.